วันจันทร์, มกราคม 29, 2550

On-Demand CRM Solutions Offer Significant Benefits for the Organization

Customer relationship management (CRM) solutions can enable an organization to fully tap into the needs of their customers in order to deliver better customer service in an effort to protect the base. The benefits of a robust CRM solution are evident, making the decision to implement such a solution an easy one. The challenge that organizations now face is whether to implement an on-demand solution or a traditional premise-based system.

While the on-demand platform is still somewhat in its infancy, it can provide significant benefits to the organization. The most obvious benefits include that of the hosted solution’s usability, infrastructure and financial advantages.

With an Internet-based UI standard and its ease of use, the on-demand CRM service application offers low cost customization and quick deployment. This application also provides built-in scalability and security over the Internet as well as easier upgrades and remote system support.

This type of solution offers a lower cost for initial implementation as well the overall operation. With a low capital outlay, an on-demand CRM solution can provide a faster time to value for the organization.

By shifting from a capital investment to an operational expenditure, the on-demand CRM solution is in line with what is becoming a strategic focus for organizations throughout the world. More and more companies are looking for scalable solutions and as such, are moving away from large, up-front investments to more manageable monthly operational expenditures. This shift will in effect lower overall costs for the organization as it will eliminate the costs associated with hardware, upgrades, maintenance and staffing.

The functionality associated with deployment is significant for the on-demand CRM solution. Not only does it offer a “plug and go” deployment, but problems associated with version, integration and customization of minor upgrades to on-site solutions can be eliminated. The on-demand CRM solution will instead offer new functionality and issue resolution without impacting the end-user.

Organizations of all sizes are demanding the same functionality of that of their larger competitors. In the past, budgetary restraints have limited the functionality available to smaller companies. However, on-demand solutions are changing this, making enterprise-level applications available to all companies.

Finally, on-demand CRM solutions can provide customization of solutions that may not be feasible with a premised-based solution due to the lack of availability or even cost barriers. As technology advances and companies grow, they need solutions that can be designed to fit their current needs as well as their future needs. A on-demand solution can meet this need while also meeting the budget. For the organization that wants enterprise-level functionality at small business cost, a hosted CRM solution can make a great fit.

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